Welcome to
AIMC Business Solutions
A strong community of engaged customers, interested prospects and excited brand advocates can go a long way in growing the success of your business and your career. But how do you build an online community? The ever-changing business landscape has really hit it home that it is essential to have an online community to network with and a lay a foundation of trust and goodwill with your audience online.
So, what is an online community? It is a group of people rally around a shared common interest, value or goal. A major focus is to bring like-minded people together by building and nurturing a community that supports a close bond between the business and its community members.
So how do you build your community? First you need to define your guiding philosophy and align it with your social strategy objectives and business goals. A suggestion is to build relationships in other communities, such as a LinkedIn group before starting your own. I did that myself networking for a few years before starting Mass Professional Networking in 2013.
How do you grow your social media audience and community?
How do you engage with your social media community and w/ influencers and advocates?
How about some best practices for growing your online community across some of the major social media channels? Let's focus on a couple of tips using Twitter, Facebook, Linkedin, Instagram and YouTube.
X (Twitter):
Facebook:
Linkedin:
Instagram:
YouTube:
Finally, it is always to measure, monitor and adjust when it comes to your online engagement. When you build your social media strategy you should also include your goals, strategies and KPIs and measure social engagement. If you do see sharp growth or decline in engagement or follower counts, trace it back to whatever activities you engaged in that spurred on the quick change.