AIMC Marketing TIp - Get Ready for Small Business Saturday 11-29-25

Small Business Saturday is traditionally the Saturday after Thanksgiving.  It is a day to support and celebrate small businesses!  Then again, every day should be a celebration of Small Business!

To prepare for Small Business Saturday, small businesses should market in advance through social media and email, team up with other local businesses for joint events or promotions and create a special in-store experience with events, samples, or exclusive offers. It's also crucial to ensure the business website is mobile-friendly, staff are well-trained, and you have a plan to thank customers and continue the engagement after the weekend.

Marketing and promotion:

- Promote in advance: Start promoting early through email marketing and social media posts to build buzz and remind customers of your special plans.

- Use social media: Post regularly and use relevant hashtags like #ShopSmall. Consider running targeted ads or a social media contest or giveaway.

- Update your information: Ensure all your business information, including hours, is up-to-date online and on your website.

- Get local media attention: Share your story and any special events with local news outlets to increase visibility.

In-store experience:

- Host a special event: Create a reason for customers to visit and stay, such as a "Sip & Shop," product demonstrations, or in-store entertainment from a local artist.

- Offer incentives: Provide special discounts, bundle products, offer a free gift with purchase, or give a gift certificate for a future visit.

- Engage customers: Train employees to be knowledgeable and engaging, not just transactional. Make the experience feel personal and memorable.

Collaboration and community:

- Team up with other businesses: Partner with neighboring businesses for joint promotions, events, or a "community holiday stroll" to drive more foot traffic to everyone involved.

- Connect with your local community: Participate in any organized events through your local chamber of commerce or merchant association.

- Give back: Consider donating a portion of the day's proceeds to a local charity to show community support.



Website and online presence:

- Ensure your website is mobile-friendly: Many local searches on mobile devices lead to purchases, so make sure your site works well on phones.

- Encourage user-generated content: Encourage customers to share photos of their purchases or selfies at your store and ask them to leave reviews.

- Be prepared for online sales: If you can, make sure your e-commerce platform is ready to handle the increased traffic, especially from mobile users.

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