The Business Networking Toolkit – Cheat Sheet by Mass Professional Networking

Why is Professional Networking Important Today?

• Networking can help you start your own business, climb the career ladder.
• Networking is a long-term investment, leads to lifelong friendships.
• Business people that network are usually great positive influences to be around.
• Increase in confidence as you push yourself to talk & connect with new people.
• Expand you sphere of influence and practice & perfect talking about your business.
• Ask questions at business networking opportunities as a form of market research.
• You will meet people that you don’t normally come across in your everyday life.

PLAN - What to Do before the Networking Event:

•       Get your business cards ready

•       Eat first, since it is awkward eating food while socializing

•       Know your Goals and Purpose

•       Understand the Dress Code

•       Remember Everyone Is There for the Same Reason

•       Get Your LinkedIn Profile Ready to Network – All-Star LinkedIn Profile

o   Start with A Professional Profile Picture – Of Course!

o   Professional Header with Targeted Keywords

o   Concise Summary with Media Links

o   Don't Be Shy with Experience for Each Job

o   Complete Education Section

o   Practical Examples & Recommendations

 
ACTION - What to Do at the Networking Event:

•       First, get to the event on-time

•       If you are shy, ask the host to help introduce you to people

•       When meeting someone, use eye contact and repeat their name

•       Ask questions, and do not pitch and/or have a roving eye

Questions to Ask to Engage in Conversation

• What is your biggest professional accomplishment and how did you achieve it?
• Who is your favorite business mentor, whether it is a colleague or a celebrity
• What is your favorite business book, show or podcast?
• What is your biggest challenge in business?
• Who is your perfect client and who can I introduce you to?
• What is your top marketing and networking strategy? 
• What social media platform do you use the most to market your business?
• What is your favorite business networking group? 
• What other talents do you have? For example, do you play a musical instrument?

FOLLOW-UP – What to Do after the Networking Event:

•       Send a “Nice to Meet You Email – Personalize it and mention something you chatted about.

•       Connect on LinkedIn and review profile in anticipation of a follow-up meeting. 

•       After initial meeting whether on phone or in person, set up your calendar to reconnect

•       Remember events such as birthdays and anniversa.ry events for business or career milestones.

•       Give Give Give First.   Be a resource forever for your new connection.

Need more guidance to kick-start your Business Networking? 

Ask us about the “Networking & Personal Branding Toolkit” by contacting us via email at jeff@aimcbizsolutions.com.  Also join Mass Professional Networking on LinkedIn and Facebook.