MA WebCenters vs. Builderall vs. Thryv: Which One is Right for Your Small Business?

For small businesses looking to build a strong digital presence, the number of platforms promising “all-in-one” solutions can be overwhelming. Whether you’re trying to launch a website, generate leads, book appointments, or communicate with clients, three platforms often come up in conversations: MA WebCenters, Builderall, and Thryv.

Each of these tools takes a very different approach to solving small business problems online—so let’s break down how they compare and which might be the best fit for you.

MA WebCenters: A Done-for-You Digital Partner

MA WebCenters is less of a software platform and more of a digital agency in your corner. Their model is focused on building and maintaining your website and digital tools for you. If you’re not tech-savvy—or simply don’t have time to learn marketing automation or website design—this hands-off, concierge-style service can be very appealing.

With MA WebCenters, you work with a consultant who manages your project, from design to launch to ongoing optimization. Their platform includes website design, hosting, SEO, email marketing, and even advertising support, all bundled under a monthly plan.

Best for: Small businesses that want a long-term partner and prefer not to DIY their digital presence.

Pros:

• White-glove, done-for-you support
• Long-term service relationship
• Bundled SEO, hosting, and marketing tools

Cons:

• Less control for hands-on business owners
• Locked into their ecosystem
• Pricing is customized—not listed upfront

Builderall: The Swiss Army Knife for Digital Marketers

Builderall takes the opposite approach. It’s a robust DIY platform packed with tools for entrepreneurs who want to build sales funnels, email campaigns, websites, and e-commerce stores all in one place. If you’re tech-comfortable and enjoy having total control over your marketing, Builderall delivers a ton of value for the price.

It’s especially popular among affiliate marketers, course creators, and solopreneurs who want to automate their lead generation and sales processes without needing to pay for 5 different tools.

That said, Builderall can feel overwhelming due to its sheer volume of features. The learning curve is real, and some features may not be as polished as their single-focus counterparts like Mailchimp or Shopify.

Best for: Digital-savvy business owners, marketers, and creators who want full control.

Pros:

• Affordable with lots of tools included
• Funnels, email automation, CRM, and website builder in one place
• Frequent updates and innovation

Cons:

• Can feel cluttered or overwhelming
• Support is mostly self-service
• Some tools less refined than specialized platforms

Thryv: The All-in-One Platform for Service Businesses

Thryv is designed specifically for service-based businesses—think home services, beauty salons, legal firms, and consultants. It focuses on streamlining customer interactions, appointment scheduling, payments, and reputation management.

Thryv includes a robust CRM, calendar management, email/SMS marketing, and even client-facing mobile apps. One of its most popular features is review and reputation management, which helps service businesses attract more local clients and build trust.

While Thryv does offer a website builder, it’s not its strongest feature. Its real value lies in its ability to centralize customer communications and make scheduling and follow-up seamless.

Best for: Service-based businesses that need help managing customers, appointments, and follow-ups.

Pros:

• Excellent for booking, reminders, and CRM
• Strong customer communication tools
• Great mobile app for on-the-go management

Cons:

• Website builder is just okay
• Less suited for e-commerce or product-based businesses
• Pricing is custom and on the higher side

So…Which Should You Choose?

The right platform really depends on your business model, tech comfort level, and how involved you want to be in your digital strategy.

• Choose MA WebCenters if you want a partner to build and manage your digital presence without needing to get into the weeds yourself.
• Go with Builderall if you’re a do-it-yourselfer who wants a powerful, flexible platform with tools for every stage of the marketing funnel.
• Opt for Thryv if you run a service business that needs strong scheduling, CRM, and client engagement features more than advanced marketing tools.

Still unsure?

Start by thinking about your biggest digital pain point—whether it's needing a better website, struggling to keep track of clients, or wanting to automate your marketing—and go from there.

Want help figuring out which tool fits your business best? Feel free to reach out—I can walk you through the decision or connect you to someone who can.